Google has announced a major shift in how AI-generated media is labeled, allowing users to remove visible watermarks from images, videos, and music created by its AI systems.
### Balancing Creative Control with Content Integrity Josh Woodward, Vice President for Gemini at Google, shared that the option to disable visible watermarks will be supported across the Nano Banana, Omni, and Lyria models. The toggle will initially be available in Gemini and Google's video editor Flow, with search support following shortly.
Visible watermarks often limited the professional application of AI-generated assets. This update gives creators full aesthetic freedom while keeping verification systems robust.
### Invisible SynthID and C2PA Standards Remain Active While visible marks become optional, Google emphasizes that transparency is not compromised: * **Invisible SynthID:** Deeply embedded digital watermarks remain intact across all generated media. * **C2PA Metadata:** Industry-standard provenance data continues to log the AI origins of files.
Users will still be able to verify whether media was AI-generated using Google Search or Gemini.
### Availability & Open Source Tools The toggle will roll out over the coming days under **Settings > Media Watermark**.
Additionally, Google is open-sourcing a new library named **Credentio**, enabling developers to integrate local media verification capabilities directly into their applications.